#MobilizingShoppers - CPG companies use digitization to drive growth by aligning technology in creative and efficient ways to optimize customer engagement and influence the consumers’ path to purchase. #consumerjourney #P2P #shoppermarketing #digitization #CPG #retail #grocery
#MobilizingShoppers - As consumers create an emotional bond with their smartphones, Marketers must go beyond function and understand what drives the emotional relationship
The Smartphone as Security Blanket: What It Means for Marketers
#MobilizingShoppers - Trend #6 - Technofoodology and Artificial Intelligence are the best things to ever happen to a grocery store. Alexa, Google Home, Sonos and other home-based assistants are ushering in a new way to buy our foods. #IoT #AI #retail #grocery#shoppermarketing #voiceactivation
#MobilizingShoppers - Sales grow after launching a progressive web app (PWA) that lets smartphone users shop from its website without having to download a specialized mobile application...no need for a native app for Lilly Pulitzer #mobilizingshoppers #retail #omnishopper #shoppermarketing #PWA
Lilly Pulitzer sees 80% jump in mobile traffic with progressive web app
#MobilizingShoppers - Predictions from Forbes...shoppers are demanding difference — in terms of product, experience and location — this will trigger surprising shifts, and risks, in 2018. #omnishopper #convenience #data #shoppermarketing
Top 10 Retail Predictions For 2018 That Should Be On Your Radar
#MobilizingShoppers - Creating a personalized experience utilizing cutting-edge technology helps #omnishoppers make purchase decisions #shoppermarketing #instoreexperience #retail
Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology
#MobilizingShoppers - Hilton tests 'connected room' for guests using the mobile app...it goes beyond check-in and digital key, guests can use the app to control TV, lights, temperature and streaming media. Now this sounds interesting. #loyalty #convenience
#MobilizingShoppers - PSFK survey: Brick-and-Morter retail will lose a 10% share of sales, while desktop internet will see a 7% decline during that period. #retail #shoppermarketing #omnichannel #omnishopper
Retailers see mobile share of sales growing 10% by 2020, survey says
#MobilizingShoppers - Research before buying, moving freely between devices and shopping both in-store and online...these #omnishoppers are changing the traditional #P2P trigger points #shoppermarketing
Infographic: Shoppers Are Researching Online Before Buying In-store, and Vice Versa
#MobilizingShoppers - Nice program...Aldi (grocery chain) partnering with peer-to-peer payment app Venmo to donate 1 million meals to the needy this month #Friendsgiving
Aldi partners with Venmo for emoji-based holiday giving campaign