#MobilizingShoppers - Will voice shopping be the new thing? We will be watching. #ShopperMarketing #IoT #VoiceSearch #VoiceShopping #SEO
#MobilizingShoppers - News media consumption is evolving as television declines and online, mobile and social media rise #PewResearch #mediaconsumption #mediafragmentation
#MobilizingShoppers - Culinary Institute of America will begin offering elective courses in food photography and styling to help its students create more hashtag-worthy dishes #socialmedia #restaurant
Culinary Schools Are Now Offering Courses on How to Instagram
#MobilizingShoppers - Online searches and connections to friends and family influence Gen Z, with Facebook and Instagram emerging as the most influential platforms #contentmarketing #socialmedia #search #visualsearch #ownedmedia
#MobilizingShoppers - Digital content influenced 51% of grocery purchases in 2016, and 34% of grocery shoppers used their smartphones while in-store to help choose brands #mobilefirst #CPG #Retail #Grocery
3 ways digitization is changing the future of grocery retail
#MobilizingShoppers - We have experienced strong mobile ad campaigns, but as with all good media stewardship, it requires continuous monitoring and adjustments to produce optimal results #mobileadvertising
Study: Mobile ad effectiveness increases 30% from prior year
#MobilizingShoppers - Nike staying wirelessly connected to NBA fans through NBA jerseys. Users can tap a special chip at the bottom of a jersey with a smartphone/NikeConnect app to activate updated game highlights, stats and other content #IoT #wearables
#MobilizingShoppers - Not a surprise, consumers want their mobile experience to be fast, relevant and optimized for their screen. Nine in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from the brand again #shoppermarketing #contentstrategy #userexperience
#MobilizingShoppers - Smartphones are the favored medium for branded content, across all age groups #contentmarketing
Infographic: How and Where Women Prefer Their Branded Content
#MobilizingShoppers - What's important in 2018? Mobile-first, video, social listening, personalized content customized by vehicle, data analytics and the next new platform that is ready to break loose.#mobilefirst #socialmedia