#MobilizingShoppers - #Omnishoppers are changing the retail landscape and the consumer decision journey (P2P) with 75% research in-store and buy online. Will Omnishoppers purchase 'direct-to-consumer' brands? #segmentation
#MobilizingShoppers - Brands and retailers should consider a 'mobile-first' approach when it comes to reaching Millennials, as their digital/mobile media consumption continues to grow #mediaconsumption #millennials #mobilefirst #contentmarketing
#MobilizingShoppers - Technology and omnishoppers are prompting companies to move from linear campaign process to an interconnected marketing ecosystem than can manage and coordinate all internal and external marketing functions #marketingstrategy
#MobilizingShoppers - Marketers next challenge - "the age of ask" - where voice activated devices are being used to drive mobile commerce with voice-driven apps and devices #AmazonEcho #GoogleHome
Mobile's 'next billion' users to ditch text for voice and video
#MobilizingShoppers - Search continues to become more complex, first with voice search and now image search...using smartphones. #IoT #SEO #SEM
Google Image Search gets more like Pinterest by connecting you to recipes, products and more
#MobilizingShoppers - Mobile is contributing to media fragmentation and more importantly impacting media consumption as consumers watch Netflix on their smartphones adding to the complexity of effective media planning and buying #mediaconsumption
#MobilizingShoppers - A smart #chatbot simplifies the process and is quick to help shoppers make immediate decisions and/or resolutions. #customerservice #loyalty
Study: Chatbots gain popularity with consumers, especially millennials
#MobilizingShoppers - #Omnichannel#Omnishopper is the key to a seamless experience between in-store and online to deliver personalized and profitable retail sales #retail
#MobilizingShoppers - Digital/mobile coupons require strategy, segmentation and personalization vs. the typical weekly circular/paper coupons that feature multiple brands/products requiring shoppers to sort through themselves.
Amazon-Whole Foods deal could speed the decline of paper coupons