#MobilizingShoppers - CPG brands should consider three groups as opportunities for digital purchases: digital advocates, grab and go, and non-planners #ecommerce #mcommerce
#MobilizingShoppers - #CrossPlatform and #Video primarily consumed on mobile devices are they way to connect with Gen Z #contentmarketing
#MobilizingShoppers - We discussed the benefits and complexity of living in a #MobileFirst world with our friends at Shopper Matters.
#MobilizingShoppers - Bain study: The evidence suggests that when smartphone users shop, they buy - #MobileFirst influences sales growth
#MobilizingShoppers - Shoppers are spending more time in the pre-purchase phase with 85% of total adults researching online - prices, availability, discounts, coupons, ratings, reviews - before purchasing in-store. #webrooming
Millennial Holiday Shoppers Did Their Research Online Before Buying In-Store
#MobilizingShoppers - Snapchat is simplifying the lead generation and buying process for shoppers with deep-linking and web auto-fill #MobileFirst
#MobilizingShoppers - Makes sense - digital marketing trends for 2017 include: #chatbot #interactivecontent #influencermarketing #blockchain
6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers
#MobilizingShoppers - Omnichannel sales up as shoppers browse and purchase online and in-store - 44 percent shopped online, while 40 percent shopped in-store. The most popular day for online shopping was Friday.
Were Stores or Mobile Sales More Successful on This Year's Black Friday?
#MobilizingShoppers - We've always said Marketing is a blend of Art + Science. Brands that rely too much on data may miss the emotional side. This also holds true for unmeasured and/or new media vehicles when we rely on our past experience to predict the consumer engagement & connection
#MobilizingShoppers - #Millennials are definitely leading the way for smartphone ownership, but 89% of Adults 45-54 are not far behind!