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Touch Mobilizing Shoppers
Touch Mobilizing Shoppers
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WINNING DIVERSE SHOPPERS IN A DIGITAL RETAIL WORLD

#MobilizingShoppers - CPG brands should consider three groups as opportunities for digital purchases: digital advocates, grab and go, and non-planners #ecommerce #mcommerce

 

WINNING DIVERSE SHOPPERS IN A DIGITAL RETAIL WORLD

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement
  • beverages
  • retail

3 Ways For Marketers To Connect With Gen Z

#MobilizingShoppers - #CrossPlatform and #Video primarily consumed on mobile devices are they way to connect with Gen Z #contentmarketing

 

3 Ways For Marketers To Connect With Gen Z

  • shopper
  • strategy
  • social
  • mobile
  • media convergence
  • digital
  • consumer engagement
  • retail

MOBILE SHOPPING: IT’S PERSONAL AND COMPLEX

#MobilizingShoppers - We discussed the benefits and complexity of living in a #MobileFirst world with our friends at Shopper Matters. 

 

MOBILE SHOPPING: IT’S PERSONAL AND COMPLEX

  • shopper
  • strategy
  • social
  • mobile
  • digital
  • consumer engagement
  • retail

Mobile Marketing: Don't Miss the Moment

#MobilizingShoppers - Bain study: The evidence suggests that when smartphone users shop, they buy - #MobileFirst influences sales growth

 

Mobile Marketing: Don't Miss the Moment

  • shopper
  • strategy
  • mobile
  • digital
  • retail

Millennial Holiday Shoppers Did Their Research Online Before Buying In-Store

#MobilizingShoppers - Shoppers are spending more time in the pre-purchase phase with 85% of total adults researching online - prices, availability, discounts, coupons, ratings, reviews - before purchasing in-store. #webrooming

 

Millennial Holiday Shoppers Did Their Research Online Before Buying In-Store

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement
  • retail

Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing

#MobilizingShoppers - Snapchat is simplifying the lead generation and buying process for shoppers with deep-linking and web auto-fill #MobileFirst

 

Snapchat Is Testing New Ad Features

  • shopper
  • strategy
  • social
  • mobile
  • consumer engagement

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

#MobilizingShoppers - Makes sense - digital marketing trends for 2017 include: #chatbot #interactivecontent #influencermarketing #blockchain

 

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

  • trends & innovation
  • strategy
  • social
  • mobile
  • media convergence
  • digital
  • consumer engagement

Were Stores or Mobile Sales More Successful on This Year's Black Friday?

#MobilizingShoppers - Omnichannel sales up as shoppers browse and purchase online and in-store - 44 percent shopped online, while 40 percent shopped in-store. The most popular day for online shopping was Friday.

 

Were Stores or Mobile Sales More Successful on This Year's Black Friday?

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail

What Marketers Can Learn From America's Election Shock

#MobilizingShoppers - We've always said Marketing is a blend of Art + Science. Brands that rely too much on data may miss the emotional side. This also holds true for unmeasured and/or new media vehicles when we rely on our past experience to predict the consumer engagement & connection

 

What Marketers Can Learn From America's Election Shock

  • shopper
  • strategy
  • social
  • mobile
  • media convergence
  • digital
  • consumer engagement

MILLENNIALS ARE TOP SMARTPHONE USERS

#MobilizingShoppers - #Millennials are definitely leading the way for smartphone ownership, but 89% of Adults 45-54 are not far behind!

MILLENNIALS ARE TOP SMARTPHONE USERS

  • trends & innovation
  • social
  • mobile
  • consumer engagement
  1. PwC Report: Welcome To The ‘Post-Purchase Funnel World’
  2. Deloitte: The new digital divide - The future of digital influence in retail
  3. 75% of Internet Use Will Be Mobile in 2017 [REPORT]
  4. Google seeks to be one-stop app, embedding ordering capability
  5. Grocers Feel Chill From Millennials

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