#MobilizingShoppers - Establishing goals and creating strategy is the key to driving successful digital/mobile marketing programs given the rapid rate of change in technology - new marketing tools/tactics that emerge daily (e.g. WhatsApp and Instagram) can be quickly analyzed and incorporated or saved for later.


WhatsApp Changes Everything With Its New 'Status' Feature

#MobilizingShoppers - In order to better connect with customers, Nordstrom has also been focusing on mobile. The brand now offers the option to make purchases via text message to store associates. Shoppers can also shop their local store's inventory online and reserve products in certain locations. #omnichannel


How a Millennial Mindset Is Helping This 116-Year-Old Retailer