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Touch Mobilizing Shoppers
Touch Mobilizing Shoppers
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Lululemon notches 38% open rate by optimizing emails for mobile

#MobilizingShoppers - Email open rates increase with mobile optimization - subject lines between 21 and 30 characters, short copy and mobile image viewing #CRM #email #strategy  

Lululemon notches 38% open rate by optimizing emails for mobile

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement
  • loyalty
  • content marketing

Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up

#MobilizingShoppers - Brands will have another robust retail channel as social commerce improves engagement and streamlines the buying process of browsing to purchase #omnishopper#brands#retail#shoppermarketing#P2P

Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up

  • shopper
  • strategy
  • social
  • mobile
  • consumer engagement
  • retail
  • Omnichannel

Retailers need to meet customers where they are

#MobilizingShoppers - Today more than ever, retailers should listen, observe and address the purpose/needs of their omnishoppers at the specific point of engagement - instore experience, click-and-collect, delivery, online #retail#omnishopper#omnichannel#shoppermarketing #consumerjourney #P2P

Retailers need to meet customers where they are

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

Forrester: Mobile will drive 72% of growth in online video ad

#MobilizingShoppers - As consumers increase their video consumption on mobile devices...so will advertising.  According to Nielsen - smartphone share of online video time per person grew from 21% in 2016 to 30% in 2017 #mediaconsumption #video #advertising

Forrester: Mobile will drive 72% of growth in online video ad

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement

Juice Beauty boosts mobile conversions 2.7x with AI

#MobilizingShoppers - Using artificial intelligence to enhance and streamline the mobile shopping experience generates positive results. #AI#shoppermarketing#mobilefirst#omnishopper

Juice Beauty boosts mobile conversions 2.7x with AI

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • loyalty
  • Omnichannel
  • artificial intelligence

Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests

#MobilizingShoppers - Consumers use mobile app to request a drink and create new custom mixes of flavors, all bluetooth connected #personalization#loyalty#convenience

Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • beverages
  • loyalty

How digital natives are making mobile the new prime time

#MobilizingShoppers - Digital natives (born between 1998-2016) are #mobilefirst - For #GenZ viewing happens on the bus, at the lunch table, during recess and every other time that this group wants to be entertained, informed or otherwise occupied. #multiscreen #mediaconsumption #mediafragmentation

How digital natives are making mobile the new prime time

  • shopper
  • strategy
  • multicultural
  • mobile
  • media convergence
  • digital
  • consumer engagement

P&G boosts market share by leveraging mobile subscriber data

#MobilizingShoppers - Mobile insights combined with personalized messaging can be powerful, as P&G recently learned from their mobile campaign #strategy #messaging #personalization #mediaconsumption

P&G boosts market share by leveraging mobile subscriber data

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement
  • retail
  • Omnichannel
  • content marketing

Walmart expanding pickup towers to 700 stores

#MobilizingShoppers - Shoppers who place an order online can open the designated in-store locker by scanning a QR code on their phone streaming the shopping experience #omnishopper #clickandcollect #convenience #shoppermarketing

Walmart expanding pickup towers to 700 stores

  • shopper
  • mobile
  • consumer engagement
  • loyalty
  • Omnichannel

Retailers Race Against Amazon to Automate Stores

#MobilizingShoppers - Smart shelves, facial recognition to pay electronically, automated and self checkout are just a few ways technology is reshaping retail #instore #experience #shoppermarketing #retail #grocery

 

Retailers Race Against Amazon to Automate Stores

  • shopper
  • trends & innovation
  • strategy
  • mobile
  • digital
  • consumer engagement
  • retail
  • loyalty
  1. Macy's will let shoppers use mobile app to skip the sales clerk, scan and pay for products
  2. Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
  3. 7 mobile advertising trends we'll see more of in 2018
  4. How Mobile Experiences Are Changing the Path to Purchase
  5. CURB APPEAL: ARE YOU READY FOR CLICK & COLLECT?

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