#MobilizingShoppers - Email open rates increase with mobile optimization - subject lines between 21 and 30 characters, short copy and mobile image viewing #CRM #email #strategy
Lululemon notches 38% open rate by optimizing emails for mobile
#MobilizingShoppers - Brands will have another robust retail channel as social commerce improves engagement and streamlines the buying process of browsing to purchase #omnishopper#brands#retail#shoppermarketing#P2P
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
#MobilizingShoppers - Today more than ever, retailers should listen, observe and address the purpose/needs of their omnishoppers at the specific point of engagement - instore experience, click-and-collect, delivery, online #retail#omnishopper#omnichannel#shoppermarketing #consumerjourney #P2P
#MobilizingShoppers - As consumers increase their video consumption on mobile devices...so will advertising. According to Nielsen - smartphone share of online video time per person grew from 21% in 2016 to 30% in 2017 #mediaconsumption #video #advertising
Forrester: Mobile will drive 72% of growth in online video ad
#MobilizingShoppers - Using artificial intelligence to enhance and streamline the mobile shopping experience generates positive results. #AI#shoppermarketing#mobilefirst#omnishopper
#MobilizingShoppers - Consumers use mobile app to request a drink and create new custom mixes of flavors, all bluetooth connected #personalization#loyalty#convenience
Coca-Cola upgrades Freestyle dispenser with Bluetooth, mobile app requests
#MobilizingShoppers - Digital natives (born between 1998-2016) are #mobilefirst - For #GenZ viewing happens on the bus, at the lunch table, during recess and every other time that this group wants to be entertained, informed or otherwise occupied. #multiscreen #mediaconsumption #mediafragmentation
#MobilizingShoppers - Mobile insights combined with personalized messaging can be powerful, as P&G recently learned from their mobile campaign #strategy #messaging #personalization #mediaconsumption
P&G boosts market share by leveraging mobile subscriber data
#MobilizingShoppers - Shoppers who place an order online can open the designated in-store locker by scanning a QR code on their phone streaming the shopping experience #omnishopper #clickandcollect #convenience #shoppermarketing
#MobilizingShoppers - Smart shelves, facial recognition to pay electronically, automated and self checkout are just a few ways technology is reshaping retail #instore #experience #shoppermarketing #retail #grocery