#MobilizingShoppers - Nike staying wirelessly connected to NBA fans through NBA jerseys. Users can tap a special chip at the bottom of a jersey with a smartphone/NikeConnect app to activate updated game highlights, stats and other content #IoT #wearables
#MobilizingShoppers - Not a surprise, consumers want their mobile experience to be fast, relevant and optimized for their screen. Nine in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from the brand again #shoppermarketing #contentstrategy #userexperience
#MobilizingShoppers - Smartphones are the favored medium for branded content, across all age groups #contentmarketing
Infographic: How and Where Women Prefer Their Branded Content
#MobilizingShoppers - What's important in 2018? Mobile-first, video, social listening, personalized content customized by vehicle, data analytics and the next new platform that is ready to break loose.#mobilefirst #socialmedia
#MobilizingShoppers - Voice search, people don't type the way they speak. Therefore, marketers should create dual-content/messaging for voice/text search and optimized for mobile since #voicesearch is primarily conducted on smartphones. #SEO #mobilefirst
#MobilizingShoppers - #Omnishoppers are changing the retail landscape and the consumer decision journey (P2P) with 75% research in-store and buy online. Will Omnishoppers purchase 'direct-to-consumer' brands? #segmentation
#MobilizingShoppers - Brands and retailers should consider a 'mobile-first' approach when it comes to reaching Millennials, as their digital/mobile media consumption continues to grow #mediaconsumption #millennials #mobilefirst #contentmarketing
#MobilizingShoppers - Technology and omnishoppers are prompting companies to move from linear campaign process to an interconnected marketing ecosystem than can manage and coordinate all internal and external marketing functions #marketingstrategy
#MobilizingShoppers - Marketers next challenge - "the age of ask" - where voice activated devices are being used to drive mobile commerce with voice-driven apps and devices #AmazonEcho #GoogleHome
Mobile's 'next billion' users to ditch text for voice and video