![Nike debuts connected NBA jersey](/images/2a91119c5b133ef549acd55f27c23994.jpg)
#MobilizingShoppers - Nike staying wirelessly connected to NBA fans through NBA jerseys. Users can tap a special chip at the bottom of a jersey with a smartphone/NikeConnect app to activate updated game highlights, stats and other content #IoT #wearables
![Google: Consumers shun brands with bad mobile experiences](/images/9c05092351dbedd95aa59ea522994a8c.jpg)
#MobilizingShoppers - Not a surprise, consumers want their mobile experience to be fast, relevant and optimized for their screen. Nine in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from the brand again #shoppermarketing #contentstrategy #userexperience
![Infographic: How and Where Women Prefer Their Branded Content](/images/gen-xyz-online-CONTENT-2017-840x460.jpg)
#MobilizingShoppers - Smartphones are the favored medium for branded content, across all age groups #contentmarketing
Infographic: How and Where Women Prefer Their Branded Content
![6 Social Media Trends to Prepare for in 2018](/images/getty_668224090_20001768200092800_289366.jpg)
#MobilizingShoppers - What's important in 2018? Mobile-first, video, social listening, personalized content customized by vehicle, data analytics and the next new platform that is ready to break loose.#mobilefirst #socialmedia
![How Voice Search Will Change The Future Of SEO](/images/960x0.jpg)
#MobilizingShoppers - Voice search, people don't type the way they speak. Therefore, marketers should create dual-content/messaging for voice/text search and optimized for mobile since #voicesearch is primarily conducted on smartphones. #SEO #mobilefirst
![75% of omnishoppers search in-store, buy online](/images/09605301b78846aadd9ccef8d02502b6.jpg)
#MobilizingShoppers - #Omnishoppers are changing the retail landscape and the consumer decision journey (P2P) with 75% research in-store and buy online. Will Omnishoppers purchase 'direct-to-consumer' brands? #segmentation
![10 SHOPPER MARKETING INFLUENCERS YOU SHOULD FOLLOW](/images/10_Shopper_Marketing_Influencers_You_Should_Follow.png)
![Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content](/images/distracted-listener-podcast-CONTENT-2017-840x460.jpg)
#MobilizingShoppers - Brands and retailers should consider a 'mobile-first' approach when it comes to reaching Millennials, as their digital/mobile media consumption continues to grow #mediaconsumption #millennials #mobilefirst #contentmarketing
![Building a marketing organization that drives growth today](/images/MarketingOrg.png)
#MobilizingShoppers - Technology and omnishoppers are prompting companies to move from linear campaign process to an interconnected marketing ecosystem than can manage and coordinate all internal and external marketing functions #marketingstrategy
![Mobile's 'next billion' users to ditch text for voice and video](/images/f0bec6ff04b1f5441b194027a697851d.jpg)
#MobilizingShoppers - Marketers next challenge - "the age of ask" - where voice activated devices are being used to drive mobile commerce with voice-driven apps and devices #AmazonEcho #GoogleHome
Mobile's 'next billion' users to ditch text for voice and video