#MobilizingShoppers - Gen Z grew up with smartphones and expect an #omnichannel experience. Retailers that don’t evolve and innovate to meet modern shoppers' needs, in physical as well as digital platforms, risk losing one of the largest and most powerful consumer groups in history. #omnishoppers

 

Understanding Gen Z's Mobile Expectations In Today's New Shopping Era

#MobilizingShoppers - Understanding the shopper journey is becoming more difficult as 65% of shoppers are researching online before purchasing offline, making it even more important for brands and retailers to create and continually optimize their mobile/digital sites #omnichannel #omnishopper #P2P #TriggerPoints #ConsumerDecisionJourney

 

Why researching online, shopping offline is the new norm

#MobilizingShoppers - It's time for CPG brands to build their eCommerce and mCommerce operations - online grocery industry could grow into a $100 billion opportunity over the next decade due to the advent of disrupters like grocery delivery services, meal kits and direct-to-consumer brands in the FMCG industry #omnichannel #omnishopper #CPG #Grocery #Retail

 

E-COMMERCE IS FUELING U.S. RETAIL GROWTH AND OMNI-SHOPPER OPPORTUNITIES