#MobilizingShoppers - Search continues to become more complex, first with voice search and now image search...using smartphones. #IoT #SEO #SEM
Google Image Search gets more like Pinterest by connecting you to recipes, products and more
#MobilizingShoppers - Mobile is contributing to media fragmentation and more importantly impacting media consumption as consumers watch Netflix on their smartphones adding to the complexity of effective media planning and buying #mediaconsumption
#MobilizingShoppers - A smart #chatbot simplifies the process and is quick to help shoppers make immediate decisions and/or resolutions. #customerservice #loyalty
Study: Chatbots gain popularity with consumers, especially millennials
#MobilizingShoppers - #Omnichannel#Omnishopper is the key to a seamless experience between in-store and online to deliver personalized and profitable retail sales #retail
#MobilizingShoppers - Digital/mobile coupons require strategy, segmentation and personalization vs. the typical weekly circular/paper coupons that feature multiple brands/products requiring shoppers to sort through themselves.
Amazon-Whole Foods deal could speed the decline of paper coupons
#MobilizingShoppers - A different example of how #OmniChannel and the #OmniShopper are changing the retail landscape - television + ecommerce shoppers moving freely between channels.
#MobilizingShoppers - Retailers' that do not improve their in-store experience will continue to lose sales to the #OmniShopper seeking convenience and experience #Omnichannel
Retailers' efforts to lure shoppers to stores with experiences still missing the mark
#MobilizingShoppers - The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. Online sales of UPC-coded items is quickly growing in the new #omnichannel#omnishopper retail world.
FINDING THE PATH TO GROWTH WITH A VIEW OF THE TOTAL CONSUMER
#MobilizingShoppers - The #omnishopper is on the rise as 60% of consumers start their hunt in the digital channel but prefer shopping in physical locations, making the #omnichannel strategy a must for today's retailers.
#MobilizingShoppers - Media fragmentation + evolving media consumption + multiple media vehicle choices is increasing the need for specific media goals and strategy to create optimal tactics with cross-vehicle measurement.