#MobilizingShoppers - Gen Z grew up with smartphones and expect an #omnichannel experience. Retailers that don’t evolve and innovate to meet modern shoppers' needs, in physical as well as digital platforms, risk losing one of the largest and most powerful consumer groups in history. #omnishoppers

 

Understanding Gen Z's Mobile Expectations In Today's New Shopping Era

#MobilizingShoppers - Understanding the shopper journey is becoming more difficult as 65% of shoppers are researching online before purchasing offline, making it even more important for brands and retailers to create and continually optimize their mobile/digital sites #omnichannel #omnishopper #P2P #TriggerPoints #ConsumerDecisionJourney

 

Why researching online, shopping offline is the new norm