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Touch Mobilizing Shoppers
Touch Mobilizing Shoppers
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Google Image Search gets more like Pinterest by connecting you to recipes, products and more

#MobilizingShoppers - Search continues to become more complex, first with voice search and now image search...using smartphones. #IoT #SEO #SEM

 

Google Image Search gets more like Pinterest by connecting you to recipes, products and more

 

 

  • trends & innovation
  • strategy
  • social
  • mobile
  • digital
  • consumer engagement

Netflix is getting a big boost in subscribers from mobile

#MobilizingShoppers - Mobile is contributing to media fragmentation and more importantly impacting media consumption as consumers watch Netflix on their smartphones adding to the complexity of effective media planning and buying #mediaconsumption

 

Netflix is getting a big boost in subscribers from mobile

  • shopper
  • strategy
  • mobile
  • media convergence
  • digital
  • consumer engagement

Study: Chatbots gain popularity with consumers, especially millennials

#MobilizingShoppers - A smart #chatbot simplifies the process and is quick to help shoppers make immediate decisions and/or resolutions. #customerservice #loyalty

 

Study: Chatbots gain popularity with consumers, especially millennials

  • shopper
  • trends & innovation
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty

BCG: What China Reveals About the Future of Shopping

#MobilizingShoppers - #Omnichannel#Omnishopper is the key to a seamless experience between in-store and online to deliver personalized and profitable retail sales #retail

 

BCG: What China Reveals About the Future of Shopping

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel
  • artificial intelligence

Amazon-Whole Foods deal could speed the decline of paper coupons

#MobilizingShoppers - Digital/mobile coupons require strategy, segmentation and personalization vs. the typical weekly circular/paper coupons that feature multiple brands/products requiring shoppers to sort through themselves.

 

Amazon-Whole Foods deal could speed the decline of paper coupons

  • shopper
  • trends & innovation
  • mobile
  • digital
  • consumer engagement
  • retail
  • Omnichannel

QVC Has Quietly Become Successful With Streaming Audiences, and Nearly Half Its Revenue Is From Ecommerce

#MobilizingShoppers - A different example of how #OmniChannel and the #OmniShopper are changing the retail landscape - television + ecommerce shoppers moving freely between channels.

QVC Has Quietly Become Successful With Streaming Audiences, and Nearly Half Its Revenue Is From Ecommerce

  • shopper
  • strategy
  • mobile
  • media convergence
  • digital
  • consumer engagement
  • retail
  • Omnichannel

Retailers' efforts to lure shoppers to stores with experiences still missing the mark

#MobilizingShoppers - Retailers' that do not improve their in-store experience will continue to lose sales to the #OmniShopper seeking convenience and experience #Omnichannel

 

Retailers' efforts to lure shoppers to stores with experiences still missing the mark

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

FINDING THE PATH TO GROWTH WITH A VIEW OF THE TOTAL CONSUMER

#MobilizingShoppers - The fast-moving consumer goods (FMCG) and retail landscape is facing systemic change unlike anything in recent history. Online sales of UPC-coded items is quickly growing in the new #omnichannel#omnishopper retail world.

FINDING THE PATH TO GROWTH WITH A VIEW OF THE TOTAL CONSUMER

  • shopper
  • trends & innovation
  • strategy
  • mobile
  • digital
  • consumer engagement
  • retail
  • Omnichannel

Study: How in-store, online shopping complement one another

#MobilizingShoppers - The #omnishopper is on the rise as 60% of consumers start their hunt in the digital channel but prefer shopping in physical locations, making the #omnichannel strategy a must for today's retailers.

 

Study: How in-store, online shopping complement one another

  • shopper
  • strategy
  • mobile
  • digital
  • consumer engagement
  • retail
  • Omnichannel

Netflix Is Now Bigger Than Cable TV

#MobilizingShoppers - Media fragmentation + evolving media consumption + multiple media vehicle choices is increasing the need for specific media goals and strategy to create optimal tactics with cross-vehicle measurement.

 

Netflix Is Now Bigger Than Cable TV

  • shopper
  • strategy
  • social
  • mobile
  • media convergence
  • digital
  • consumer engagement
  1. The future of grocery—in store and online
  2. Huggies launches mobile sweepstakes with Meijer supermarket chain
  3. The iPhone’s camera app can now read QR codes
  4. Starwood updates app to provide mobile check-in
  5. Understanding Gen Z's Mobile Expectations In Today's New Shopping Era

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