#MobilizingShoppers - Social media is becoming the place to find news. Hiring publishers/celebrities to create relevant #video content to keep consumers on Facebook is a logical step.
Facebook Signs Deals With Media Companies, Celebrities for Facebook Live
#MobilizingShoppers - Incremental CPG sales, #Mobile is increasingly becoming a critical part of the marketing mix. Nielsen found that Mobile advertising resulted in the most sales per 1,000 impressions (an additional $26.52).
How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods
#MobilizingShoppers - Prediction: Mobile media consumption will climb by approximately 28% vs. all non-mobile media consumption, including traditional media and desktop Internet, will decline by 3.4% this year. Source: Zenith Optimedia Media Consumption Forecast
#MobilizingShoppers - #McKinsey - Companies often fail to recognize disruptive threats until it’s too late and, even if they do, fail to act boldly enough. Companies must consider the impact of technology innovation into their business models
#MobilizingShoppers - #Branding is much more difficult in our media fragmented, digitally connected world. It's not about screaming the loudest...it's the brand that consistently communicates their authenticity in a genuine and visual manner.
#MobilizingShoppers - Recode take away from Mary Meeker: The internet is slowing down, messaging is taking on the home screen and voice search is big...In 5 years, ~50% of all searches are going to be either images or speech
Mary Meeker's 2016 internet trends report: All the slides, plus analysis
#MobilizingShoppers - Victoria's Secret's catalog is going mobile on Instagram since the $150 million catalog expense no longer spurs sales
Why Victoria's Secret Won't Be Mailing Out Any More Catalogs
#MobilizingShoppers - Mobile continues to show its versatility and integration into all parts of the Consumer Decision Journey (P2P - before, during & after) because smartphones are with consumers throughout the entire process from research to purchase to loyalty
Mobile is most popular method for researching products: report
#MobilizingShoppers - It's time to have a mobile optimized site that assists shoppers in making purchase decisions: research a product, price check and availability are the top three.
SHOP 'TIL THEY DROP… OR AT LEAST UNTIL THEIR THUMBS HURT: GETTING TO KNOW THE MOBILE SHOPPER
#MobilizingShoppers - Forrester’s research shows that 90% of consumers opt out of notifications.
We experienced the opposite results - 95% retention rate - with the MercadoSavings loyalty, mobile SMS & photo receipt program that we helped create forUnified Grocers. The program focused on the #Hispanic consumer & creating #contentmarketing powered by mobile technology vs. creating a mobile photo receipt program
Messaging is the most important part of mobile strategy: Forrester analyst