#MobilizingShoppers - CMO's predict sensors will be the consumer package good itself, and will produce 'passive' purchases...brands will now have to think about the distribution process. Technology is forcing departments to blend and work together (e.g. brand, sales, IT, promotions, media, etc.)
Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020
#MobilizingShoppers - Sephora continues to innovate the 'interactive' shopping experience. The first Sephora Flash boutique opens in Paris with a mobile-connected design
Sephora blends mobile with bricks-and-mortar for first connected boutique
#MobilizingShoppers - 54% of Holiday shoppers will be using their mobile devices to purchase and track deals and prices. There's still time to get a mobile responsive website up in time for holiday shopping.
Checking product inventory goes mobile this holiday season: report
#MobilizingShoppers - Mobility touches all parts of the organization from marketing to customer service, to business systems. Bob O'Donnell captures it: "The real impact of mobility only begins to take hold when companies start rethinking processes, procedures, services, activities, expectations, measurement methods, and many other functions at the very core of how businesses operate."
#MobilizingShoppers - Adobe study: 51% online shopping will be on mobile devices. Almost a third of all sales will take place on mobile devices...looks like shoppers are completing their transactions on their smartphones vs. going to tablet or desktop.
For the first time, Americans will do most of their holiday e-shopping on mobile devices
#MobilizingShoppers - #contentmarketing drives engagement and loyalty, in these examples making it fun with gaming and social media elements.
Loyalty programs delivering fun mobile experiences attract millennials
#MobilizingShoppers - MasterCard is trying out a new technology that lets online shoppers authorize a transaction with a snapshot of their face instead of a password. Is this odd or great?
#MobilizingShoppers - Could Magnetic Positioning eclipse the more costly Beacons? Magnetic positioning is based on mapping the magnetic fingerprint of the insides of buildings, with each square foot having its own unique signature. Using magnetic sensor data from a smartphone, marketers can then wirelessly locate objects and people inside a building
Why magnetic positioning could be bigger than beacons: RetailMeNot exec
#MobilizingShoppers - Digital/Mobile are driving a compressed consumer decision journey. #McKinsey insights: Companies that optimize the consumer decision journey by compressing or, in some cases, eliminating the consideration and evaluation phases will assert competitive advantage.
#MobilizingShoppers - It's official, more Google searches on mobile vs. desktop. Brands and retailers...it's time to have a 'Google friendly' mobile responsive website.
Mobile Searches Surpass Desktop Searches At Google For The First Time