#MobilizingShoppers - It's getting more complex to create and execute an efficient and effective media plan given the continually growing media fragmentation and cross-platform/cross-device media consumption habits. #mediafragmentation #crossplatform #crossdevice
#MobilizingShoppers - Medicare is a complex marketing challenge given all the #CMS rules and regulations and has become even more complex with the growth of #mHealth, #telemedicine and the mobile/digital media landscape to reach "age-in" Medicare individuals #IoT
Medicare Advantage 5-Star Quality Ratings: Are consumers finally seeing the light?
#MobilizingShoppers - Smartphones are becoming the 'personal shopping assistant' with augmented reality features that enable shoppers to analyze skin, try on colors and make suggestions. Much less intimidating and less pressure vs. the traditional department store make up counters #AR
#MobilizingShoppers - It will be interesting to see just how many viewers turn to digital/mobile media vehicles vs television during the Rio Games. Regardless of the numbers, media consumption is changing and cross-device marketing is important for advertisers to capture all viewers
The 2016 Rio Games Will Be A Breakthrough Event for Cross-Device Marketing
#MobilizingShoppers - Media viewership continues to fragment as digital and mobile non-traditional vehicles emerge and make it harder to reach consumers/customers #mediaconsumption
Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again
#MobilzingShoppers - Mobile only internet users keep growing, therefore making it critical for brands/retailers to optimize content based upon user, context and device.. The majority of consumers move freely between devices and expect that experience to match the occasion and device (e.g. desktop/laptop, mobile, tablet, game console, streaming, etc).
#MobilizingShoppers - Mobile content + mobile ads = store traffic and sales. Mobile content is becoming the catalyst for shoppers to discover and learn about products/services before they make purchase decisions in the form of mobile guides, video tutorials, ratings, reviews, etc. #contentmarketing
Best Buy drives 1M store visits with mobile content, local ads
#MobilizingShoppers - It's all about the customer/consumer, what you can do today and in the future - eliminate customer pain, elevate customer service, create a differentiated, personalized customer experience and stay focused on what matters #IoT
#MobilizingShoppers - The one thing we know for sure with mobile and digital programs...change. It's important for marketers to stay current and modify tactics as change occurs.
Seven Ways Facebook’s Big Algorithm Change Will Affect Marketers And Publishers
#MobilizingShoppers - The biggest challenges with measuring in a mobile-first world 1. Desktop metrics are insufficient. 2. Mobile creates gaps in measurement. 3. People fundamentally behave differently on mobile.