#MobilizingShoppers - Understanding the customers' needs, attitudes, interests and beliefs is the first step in creating a successful mobile-first customer experience and messaging/content. #contentmarketing
How To Market Successfully In A Digital World? Put Customers’ Needs First.
#MobilizingShoppers - 1st Wave - Commercial Internet. 2nd Wave - Web 2.0. Now, 3rd Wave - Hyperscaling = where competitive mass is beyond the reach of the individual business unit or company—hyperscaling demands a bold, new architecture for businesses. And of course, #mobile is a big component of the 3rd Wave
#MobilizingShoppers - Millennials want personalization - but that's more than messaging, personalization includes the mobile vehicle and user experience. #ContentMarketing
Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Leo Burnett Exec
#MobilizingShoppers - Consumers want #Mobile #Video #Content
Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case
#MobilizingShoppers - 'Nice to have' mobile capabilities are quickly becoming 'must have' - strategy, consumer segmentation, personalized messaging, mobile optimized website, CRM, advertising, etc.
Mobile Marketing Is Changing The Game: Here's How To Get Caught Up
#MobilizingShoppers - Location based, proximity marketing is a challenge today given all the steps consumers must take in order to receive personalized messaging. It will be interesting to see which platform comes on top - Physical Web, iBeacon or other in-store location based vehicles.
The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing
#MobilizingShoppers - The mobile shopper’s journey, both online and in-store is the just the first step. The real challenge is to build an #omnichannel strategy and tactics/programs that can be easily adjusted based upon shopper behavior and new technology
#MobilizingShoppers - Mobile is more than an app or website. Mobile is a critical touch point in the path-to-purchase and has proven to influence in-store purchases #omnichannel
I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey
#MobilizingShoppers - With all the retail choices for consumers, small-box retailers that fulfill all three consumer needs (basic, core & emerging) will be the most successful.
#MobilizingShoppers - In a recent report, Google suggests that marketers and brands need to start using data on intent, rather than data on demographics. #contentmarketing that fulfills the customers' needs, attitudes, behaviors and interests will connect and engage shoppers.
Google Data Shows Customer Intent Beats Demographics for Modern Marketers