#MobilizingShoppers - PwC Report: U.S. adults are spending about 25% of their 12 hours of daily media consumption on a mobile device #MobileFirst
#MobilizingShoppers - Deloitte Digital Retail Study - Today, $0.56 of every dollar spent in a brick-and-mortar store is influenced by a digital interaction and $0.37 for mobile interaction. When online sales are included, the impact of digital influence is even greater.
The new digital divide - The future of digital influence in retail
#MobilizingShoppers - We are quickly moving toward a #MobileFirst world as mobile consumption rises. It's time to rethink how users engage with websites and prioritize content, viewability and experience to optimize for smartphones.
#MobilizingShoppers - Google maps, making it easier for shoppers by streamlining the buying process with “place an order” button in the application to order food direct from a restaurant
Google seeks to be one-stop app, embedding ordering capability
#MobilizingShoppers - Millennials are less frequent supermarket shoppers and they are spreading their purchases across multiple channels (e.g. online grocery, convenience stores). Some supermarkets are testing smartphone apps that shoppers can use to place their orders in advance, and introducing new product lines #omnichannel #convenience #grocery #supermarkets
#MobilizingShoppers - Another study that shows how mobile search continues to grow and more importantly influence purchases. #mobilefirst #seo
#MobilizingShoppers - Mobile is increasingly bridging the divide between physical and digital commerce. Retailers are starting to stock inventory to match consumers' #omnichannel shopping patterns.
#MobilizingShoppers - 'Digital disruption' the new strategic issues raised, and new strategic moves for businesses. Wave 1 - Commercial Internet, Wave 2 - Web 2.0, Wave 3 - Hyerscaling, which requires new business strategies and infrastructure
#MobilizingShoppers - Digital/mobile commerce enables personalized offers and recommendations that help shoppers browse and research before purchase (online/offline), making a seamless #omnichannel experience...that shoppers now expect.
Start anywhere, finish anywhere commerce is future of digital retail: BRP
#MobilizingShoppers - More consumers are shopping on their smartphones, but the experience can be greatly improved. This matters because almost three quarters (73%) of smartphone owners spend five or more hours a week using their phone to research products, find stores or make a purchase, and more than half (51%) spend 10 hours or more. #mobilefirst #mcommerce