#MobilizingShoppers - Listen to the customer and create mobile technology infrastructure & tools (beacons, wifi, bluetooth, social media & purchases) to enhance the customer experience. It also helps to have a winning team...
What Small Businesses Can Learn From NBA's Golden State Warriors
#MobilizingShoppers - Sometimes the most obvious, logical tactic isn't utilized to its fullest - "Around Me" tool to help shoppers quickly identify where to locate product and/or retail location. #marketingstrategy #consumerjourney #p2p
Why “near me” is critically important for multi-location businesses
#MobilizingShoppers - More Hispanics watch YouTube than any other cable network and 74% watch on their smartphones to learn more about a product or service...and then buy. #contentmarketing #video #latino #hispanics
How Hispanic Consumers Engage with YouTube - ThinkWithGoogle
#MobilizingShoppers and beyond - the Smartphone is integrating more into our lives. Stage 1 - Apps, Web, Messaging Stage 2 - Mobile Platforms that integrate elements in Stage 1 Stage 3 - Virtual Assistant Stage 4 - Mobile devices will for the first time proactively suggest and inspire users to do things they did not specifically ask about.
What the future of mobile-driven blended experiences will look like: Forrester
#MobilizingShoppers - This is how to streamline the ordering process...just open app and after 10 seconds, the order is placed based upon the preference/profile. Now that's how mobile makes it easy and convenient for shoppers
Domino's Debuts Zero-Click Ordering in Latest Effort to Make Your Life Ridiculously Easy
#MobilizingShoppers - One of the exciting things of mobile marketing is innovation...we never know what 'new thing' is around the corner, not even on our radar today. #Periscope = 200 Million Broadcasts in one year is a great example of a 'new media vehicle' to add to the already fragmented media landscape
Twitter’s Periscope broadcasts 200 million streams in its first year
#MobilizingShoppers - CPK is sending timely and contextually relevant #mobile messages based upon customer dining habits...now that's the way to build #loyalty
Why 80pc of California Pizza Kitchen’s loyalty members engage via mobile
#MobilizingShoppers - Creating personalized content based upon target consumer + context + device + media vehicle puts strategy at the foundation for #contentmarketing and #media
Memo to marketers: Media has changed and so should your strategy
#MobilizingShoppers - Mobile-centric search requires a mobile #contentmarketing strategy based upon device, topic, context and need. Given the limited mobile 'real estate', content prioritization is key to search across all digital/mobile platforms
Google’s Advice For Building a Mobile-Centric Search Strategy
#MobilizingShoppers - Mobile email clicks (49.2%) and desktop email clicks (50.8%) are nearly even, but higher mobile engagement requires a mobile responsive design (website & email). Many #B2B companies are finding their customers prefer mobile communications.
Responsive Design Mobile Marketing Emails Generate 24% More Clicks [Report]