#MobilizingShoppers - Mobile #video #contentmarketing is becoming the key content type, especially for younger audiences as video reaches tipping point, 51% of views now on mobile
Report: Mobile devices account for more than half of online video views
#MobilizingShoppers - The one thing we know for sure is change in this fast paced mobile/social world. Tactics that were once effective must be constantly re-evaluated as new tools and algorithms emerge.
10 Top Social Media Marketing Trends To Look Out For In 2017
#MobilizingShoppers - Brands that create their own content that's delivered through multiple media vehicles/platforms (especially social) will enjoy long-term benefits #contentmarketing #storytelling #millennials #authenticity
Coca-Cola revitalizes branded content with millennial-led mobile storytelling
#MobilizingShoppers - Search and conducting research on smartphones leads to timely sales. Google study: 92% of mobile researchers make relevant purchases within a day #SEO#ConsumerDecisionJourney#P2P
92% of mobile researchers make relevant purchases within one day: Google
Nice comparison chart from Nielsen - Core values and characteristics Millennials vs. Boomers - how they think, spend and act. #Millennials = the we, more and now generation
#MobilizingShoppers - Mobile and digital vehicles can be the perfect platform for #storytelling engagement and #SEO for both B2C and B2B brands/companies #contentmarketing
#MobilizingShoppers - Mobile and digital marketing programs are key ingredients in today's CPG world including: data, insights and omnichannel sales.
Winning in consumer packaged goods through data and analytics
#MobilizingShoppers - Today, #SMS is a simple and convenient way to manage a loyalty program. We experienced even more preference for SMS in the MercadoSavings photo receipt loyalty program - nearly 80% of shoppers selected text vs. email (consistent across all age groups). The best part of SMS, shoppers don't have to download an APP and almost everyone knows how to text. #loyalty #photoreceipts
#MobilizingShoppers - IRI's Liquid Data enables grocery retailers to get real time data at the store level and blend with outside sales variables (e.g. TV viewing by household, gas prices, loyalty card data, local weather, local flu outbreaks) enabling retailers and brands to make smarter decisions
Kroger Deal Highlights 3 Reasons Blended Data Is A Must In Retail
#MobilizingShoppers - A cross-functional team (e.g sales, marketing, IT, customer service, operations, etc) must work together to create a positive omnichannel customer experience and continually refine based upon evolving customer journey mapping, new technology and traditional environmental conditions. #IoT
More than digital plus traditional: A truly omnichannel customer experience