#MobilizingShoppers - Quality content = quality leads for B2B if personalized by media vehicle and context for optimal engagement (e.g. email viewed on smartphones).
More B2B Marketers View Content Marketing as an Effective Tactic
#MobilizingShoppers - #Beacons require infrastructure, promotion and personalized messaging to make it easier for shoppers. Retailers first step - install 'good' Wifi so shoppers can easily utilize their smartphones - this would be for #apps and #beacons
Why other location-based technologies could steal beacons' thunder in 2016
This is interesting...Five dominant forces and underlying set of trends will drive change in the consumer landscape: the changing face of the consumer, evolving geopolitical dynamics, new patterns of personal consumption, technological advancements, and structural industry shifts #McKinsey
The consumer sector in 2030: Trends and questions to consider
#MobilizingShoppers - Marketers think they are doing a good job with personalization, but this study says otherwise. Email not optimized for smartphone viewability is another factor that can lead to lower email open rates.
Study finds marketers are prioritizing personalization… but are further behind than they realize
#MobilizingShoppers - Who's shopping on smartphones? Over a quarter (26%) of mobile shoppers are 55 and older while 40% are 25-44. Hispanics showed a stronger inclination to shop via mobile, with 43% of Hispanics and Asian-Americans having engaged in mobile shopping in the past 30 days, compared with 39% of non-Hispanic white smartphone owners
#MobilizingShoppers - Browsing before shopping/purchasing has been around a long time and now shoppers are browsing on their smartphones. Did you ever pre-shop the Sears Holiday catalog...and write down your wish list?
#MobilizingShoppers - We've been saying this for years...not only is it critical to have a mobile responsive site, but a site based upon shopper wants/needs that connects with other marketing tools.
It’s Officially Time to Freak Out if Your Mobile Shopping Site Sucks
#MobilizingShoppers - Retailers and brands need to think 'mobile first' when creating marketing communications due to shoppers' increased usage of their mobile devices.
Retailers’ lack of mobile personalization leads to commerce downfalls: report
#MobilizingShoppers - As media consumption shifts to mobile, consumers expect video content to be short, personalized, relevant, engaging and available on all devices. #contentmarketing
Millennials Want Mobile Video Ads to Be Short and on Every Device
#MobilizingShoppers - Digital disruption is here, continuously evolving at a rapid pace and requires brands and retailers to re-evaluate and create a strategy that addresses the 'digital opportunity' - value chain and product offerings.