#MobilizingShoppers - Streaming video is rising and changing TV viewing. Cord-nevers (never paid for cable subscription) watch nearly 8 hours of streaming video per week, cord cutters watch 10.2 hours per week, cable subscribers watch just 4.6 hours per week
New Study Says by 2025, Half of Consumers Under 32 Won't Pay for Cable
#MobilizingShoppers - Virtual word-of-mouth (social media) influences purchase decisions and now Twitter made it easier for shoppers to make purchases for those brands that have mobile-friendly shopping carts (2-click checkout)
Twitter Expands Its 'Buy' Button Just in Time to Grab Holiday Ad Dollars
#MobilizingShoppers - The continuously evolving digital/mobile customer experience and interaction requires brands to create a solid marketing strategy to understand, create and measure programs.
To measure the customer experience, you have to understand it
#MobilizingShoppers - Understanding today's path-to-purchase is a continuous uninterrupted journey that requires deep insight and understanding into shopper behavior. Over 1 trillion in retail sales are influenced by digital.
On The Couch: Understanding consumer shopping behavior
#MobilizingShoppers - Video #contentmarketing continues to grow as media vehicle expansion occurs and brands focus on engaging consumers on their mobile devices.
#MobilizingShoppers - More retailers are partnering with 3rd party delivery services. Target is hoping to create a more seamless, convenient and on-demand shopping experience for their grocery customers.
Target brings shoppable aisles to smartphones via Instacart delivery
#MobilizingShoppers - Not surprising, having a responsive mobile website is the most important mobile tool for travel marketers. Shoppers search first. And as mobile search continues to grow this mobile web is critical for all brands.
Why Mobile Marketing And Online Travel Marketers Should Go Hand In Hand
#MobilizingShoppers - Technology is changing the home buying process. Today, Real Estate Agents and the value they provide have remained in demand. Will Millennials will be the first generation to purchase real estate online?
#MobilizingShoppers - As credit cards are moving from strips to chips...even independent retailers will have to invest in new technology that aligns with current and future shopper needs - mobile wallets.
Why 40pc of independent retailers will not provide contactless payment
#MobilizingShoppers - Fully 89% of cellphone owners say they used their phone during the most recent social gathering they attended. Not surprising, Young adults have higher tolerance for cellphone use in public and in social settings #PewResearch