#Mobilizing Shoppers - Gamification + Social on Mobile Devices = digital sales...Target leading the way again in connecting with shoppers through virtual word-of-mouth channels.
Target’s pop-culture trivia game on Instagram scores mcommerce points
#Mobilizing Shoppers - Shoppers today are empowered, informed, connected and influenced by 'virtual word-of-mouth' and online reviews. Every decision begins and ends with the shopper.
Coke's Muhtar Kent: 'Consumers Must Be at Center of Our Business Model'
#Mobilizing Shoppers - Deloittle executive - digital and mobile is driving conversion rates and basket size. Digital is now affecting 50 percent of in-stores sales. Today's shopper journey is fluid and interconnected. Mobile is influencing purchases: before, during and after
Deloitte analyst insists mobile drives conversion rates, basket size
#Mobilizing Shoppers - One size does not fit all. Consumers want to select the most convenient vehicle (app, card, mobile web, SMS, phone number) to access and engage in loyalty programs. And, the vehicle preference may change based upon occasion, visit frequency, loyalty program structure and rewards.
Is app-free mobile loyalty the way of the future?
Read more: Is app-free mobile loyalty the way of the future?
Mobilizing Shoppers® - Mobile has changed the P2P trigger points - In critical "I-want-to-buy" moments, shoppers often turn to product reviews - more than 1/2 of Millennials surveyed check product reviews in-store.
I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey
For today's constantly connected consumers, shopping never sleeps. Whether making an every…
Mobilizing Shoppers® - Starbucks continually enhancing the customer experience, the store will feature a greeter taking orders on a handheld device. It will be interesting to see how the first 'express' format store performs.
Starbucks’ new express store showcases mobile POS, ordering
Read more: Starbucks’ new express store showcases mobile POS, ordering
Mobilizing Shoppers® - Millennial Moms are mobile, they spend about 2.8 hours daily online via smartphone or tablet. Latina Millennial moms are 'power mobile' users..spending more time on Mobile vs. TV (English-preferred = 3.2 hours, Spanish-preferred = 4 hours) U.S. Hispanic Millennial Moms Maximize Mobile
America is experiencing a new mix of ethnicities and cultures like never before and Millennials are leading the way. Today's new multicultural, multiracial consumer comes with their own set of values, consumption habits, perceptions and expectations based on their heritage and experiences
Decoding the New Face of America: An Interview With dlR USA CEO Carlos de León
Mobilizing Shoppers® - Mobile + Loyalty = happy repeat customers...and Starbucks continues to pioneer this area by earning the trust of their customers.
Starbucks experimental bent boosted by loyal following on mobile
Mobilizing Shoppers® - Building the app isn't enough, it's the 'content' that keeps consumers engaged: personal, relevant and timely.
Average Opt-in Rates for Push Notifications Down to 43 Per Cent