#MobilizingShoppers - Millennials want push notifications, but they want the 'right' ones: 78 percent of respondents say the majority of push notifications aren’t relevant to them. Push notifications require messaging strategy/delivery schedule to create long-term engagement #contentmarketing
55pc of millennials find messaging app notifications most useful: report
#MobilizingShoppers - Beacons - run before you walk. Mobile should enhance the shoppers' experience and provide personalized #content vs. creating a cool technology tool.
#MobilizingShoppers - With the help of Snapchat, Periscope and others, vertical video is now the preferred format for smartphone users.
#MobilizingShoppers - Nice Under Armour partnership activation bringing the NBA experience to fans through mobile devices.
Under Armour expands mobile fitness aspirations with NBA Fit app
#MobilizingShoppers - Buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped
#Mobilizing Shoppers - Mobile is the Most-Used Millennial Shopping Device
- 79% said mobile introduced them to a new brand, product, or service.
- 71% agreed that mobile ads provided better options.
- 73% found mobile ads to be helpful in finding nearby deals.
- 49% felt mobile ads influenced in-store purchases.
- 51% said mobile ads influenced them to buy.
What Brands Need To Understand About the Millennial Shopping Journey
#Mobilizing Shoppers - Apple’s Proactive Assistant and Google Now are using technology to anticipate what users want and deliver it at the right moment. Consumers want personalization, but Apple and Google need to walk the fine 'privacy' line
#Mobilizing Shoppers - Reach new customers and engage loyal customers = QSRs are creating easy-to-play games coinciding with new menu items or promotions via mobile web vs. apps
QSRs find right ingredients for loyalty in Web-based mobile games
#Mobilizing Shoppers - Getting the right balance of providing personalization communications at the right time, place and frequency requires a solid message strategy and could be different based on individual target segments.
How over-communicating can kill brand loyalty and sever symbiotic relationships
#Mobilizing Shoppers - Smartphones have changed shopper behavior...In-store smartphone usage continues to grow and should be integrated into the total retail experience: responsive site, search, apps, in-store signage, circulars, CRM, etc.
Survey: 90 Percent Of Retail Shoppers Use Smartphones In Stores