Mobilizing Shoppers® - Google's Brand Lift solution measures brand metrics (awareness, perception, interest) about YouTube ads in near real time enabling optimization on the fly. Anyone ever try?
Measuring the Impact of Online Video on Brand Metrics
Mobilizing Shoppers® - Mobile/social activation extends value to the MLB partnership and keeps consumers engaged.
Domino’s taps MLB partnership to drive baseball fans’ digital ordering
Mobilizing Shoppers® - Younger, lower income and less educated target segments "go online" on their mobile devices...their primary vehicle for internet access. Mobile connects with all demographics - Pew Research Center Study
Growing Number of Americans Rely on Cell phones as Sole Means of Internet Access
Mobilizing Shoppers® - Mobile marketing SMS promotions are complex and require additional legal considerations for all the carriers.
The North Face pinpoints mobile as rainmaker but storm clouds loom
Mobilizing Shoppers® - Culturally relevant, entertaining and sharable content delivered through digital and mobile 'retargeting' ads yields positive results...the power of relevant content marketing.
How Tecate Reached 93% of Its Hispanic Target Audience on Facebook
Mobilizing Shoppers® - Brands are quickly jumping on board with this app because of its ability to directly access the consumer on a real-time basis without any lag-time that other apps impose.
Why Meerkat may have an edge over Instagram and Vine for brands
Growing digital/mobile media consumption - Nielsen chart shows total audiences across devices and viewing platforms. Each month, U.S. adults spent over 15 hours watching time-shifted content, nearly 30 hours using the Internet on a computer, and over 43 hours using any app/web on a smartphone!
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless...