Mobilizing Shoppers™ - Targeting Millennials on Mobile Devices...this segmentation study may help to create personalized messaging. Each group is largely defined by its reaction to three major forces: the economy, globalization and social media. Those, combined with an array of other experiences and lifestyle choices, have led to the emergence of these 12 millennial groups
Adweek took to the streets of New York last week to quiz 100 members of Generation Y/Millennials about everything from their social media and shopping habits to their parents to the Super Bowl. Media consumption is changing: 51% don't own a TV, 81% own an iPhone