News

Mobilizing Shoppers™ - Shoppers seek convenience. The growing popularity of mobile shopping is forcing retailers to develop new omnichannel experiences that bringing added convenience and value for customers.

Mobilizing Shoppers™ - Latinos are ambicultural and can seamlessly shift between the two cultures without thinking. Brands need to connect culturally by communicating in both languages....and personally engaging on their 24/7 connected media vehicle - mobile devices.

Mobilizing Shoppers™ - Nielsen research recently analyzed 11 key marketing touch points and found that eight are digital; the other three are print. Today, half of U.S. consumers use between four and seven touch points. Millennials, however, use between eight and 11 touch points. And what’s more, the incremental touch points are typically digital—an added reason why retailers should be growing their touch point offerings less.

Mobilizing Shoppers™ - Retailers targeting Millennials, and have a mobile commerce responsive website will have a big advantage vs. competitors. Millennials want convenience, and being able to purchase right from their smartphone is the shortest Path-to-Purchase.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket - with 62% of Hispanic Millennials being U.S.-born, the American lifestyle is influencing this generation more than their predecessors.

When it comes to food preparation, most Hispanics (58%) prepare food at home, whereas Millennial Hispanics are shifting toward ready-made prepared foods

Mobilizing Shoppers™ - Having a mobile responsive website and/or mobile app makes it easy for consumers to shop. The hard part is prioritizing content based upon device (smartphone or tablet) and context/usage occasion...only the 'right' products should be featured on mobile sites/apps.

Mobilizing Shoppers™ - The mobile + social connection is now streamlining the path-to-purchase with Twitter social shopping "buy" button. Virtual/social word-of-mouth will become even more powerful with instant buy button.

Mobilizing Shoppers™ - Online advertising, including mobile, will grow 44 percent next year. This requires a more sophisticated approach to the target audience - understanding behavior, attitudes, needs and beliefs will optimize the mobile media buy since ads are targeted to individuals.

Mobilizing Shoppers™ - Mobile is the only media vehicle that engages shoppers throughout the entire path-to-purchase - awareness, interest, showrooming and checkout...with mobile coupons. The challenge...make it simple for shoppers and integrate into retailer POS systems.