Mobilizing Shoppers™ - Mobile is a great vehicle to build loyalty because the smartphone is individual/personal. AMEX Rewards program utilizes the convenience of the smartphone to recruit and engage customers...looking forward to trying myself.
Read more: American Express mobilizes rewards for Uber rides to drive loyalty
Mobilizing Shoppers™ - Omnichannel Shopping: Digital is making significant strides with mature consumers, particularly Baby Boomers. Older generations are starting to use the Internet more readily for purchasing goods from vendors that offer home delivery—a key service retailers can provide to consumers who don’t drive.less
Read more: The Aging Population is Growing, and So Are its Retail Needs